Netflix reportedly ready to enter sports live streaming segment – Times of India

Netflix is discussing the possibility of live streaming a celebrity golf tournament that will feature professional golfers and formula One Driver, reports The Wall Street Journal, citing company insiders.
According to the report, Netflix plans to host a sports live streaming event featuring celebrities from the “Drive to Survive” and “Full Swing” documentary series, which follows professional golfers during the 2022 season. If the deal goes through, it would be Netflix’s first sports live streaming event.
Netflix has been discussing the idea for over a year and is currently in early discussions about a possible tournament, which is reported to start in September this year.
The streaming giant has primarily focused on creating documentary content rather than trying to acquire major-league sports packages. His popular series “Formula 1 drive to survive“Has helped grow the popularity of the global racing league.
Testing the waters with entertainment programs
Netflix has been testing the waters in the live-streaming genre, starting with entertainment shows, with mixed results.
The company’s first attempt at a live event was Chris Rock’s comedy special, which did well in March. However, in April, he encountered problems during the live stream of the reunion episode of his “Love is Blind” reality show. Users experienced an outage for over an hour, which led to an apology from the company. Netflix then decided to record the event and release it the next day.
In January, Co-CEO Ted Sarandos Said Netflix is ​​not against sports but prioritizes profit. The company is open to explore opportunities and may change course in future. However, Netflix has yet to find a profitable way to bid for the sports rights of the big leagues.
Many major streaming platforms including Apple TV+, Amazon Prime, and of great quality Also, it is now investing in major sports-rights packages such as football and baseball to attract new customers and boost its advertising revenue.