World’s second largest camera manufacturer nicono Will stop making digital single-lens reflex cameras due to stiff competition from smartphones, report Nikkei Asia, The Japanese imaging and optics company will reportedly focus on mirrorless cameras.
Nikons SLR Cameras have been around for 60 years, but amid stiff competition from smartphone cameras, the company is planning to invest its resources in mirrorless cameras. However, Nikon’s SLR cameras won’t be completely out of the market.
The report suggests that Nikon will continue to manufacture its existing SLR cameras. Still, we may not get any new models as it will now be focused on developing completely new mirrorless cameras. Nikon did not confirm or deny the Nikkei report.
In a press statement issued today, Nikon said it has not made any announcements regarding the development of a return to SLR cameras, and the report is merely speculation. The company said it will continue to produce, sell and support digital SLR cameras.
Digital SLR cameras have been dying for a long time. Last year, canon – the market leader in the consumer imaging industry – announced that the EOS-1D X Mark III will be its last flagship digital SLR camera, adding that “market needs are increasingly moving towards mirrorless cameras. However, the company still Will continue to release entry-level and mid-range digital SLR cameras.
Meanwhile, Nikon also discontinued two of its affordable DSLR cameras – D3500 And D5600, At the time the company said it wanted to focus on “mid- to high-end cameras and lenses targeted at professional and amateur photographers” and offer more products for the younger generation “for whom video is the primary focus.”
Mirrorless cameras come with a major edge over SLR cameras with their superior image quality while being lighter and smaller than SLR cameras.
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