The Nothing Phone 1, the UK brand’s first smartphone led by OnePlus co-founder Carl Pei, was introduced in global markets except the US in July last year. The successor, the Nothing Phone 2, will reportedly get an official US release this year. Nothing CEO Carl Pei has said in an interview that he has confirmed that the Nothing Phone 2 will arrive in late 2023 and that the company is looking at the US as a priority market. The report states that the upcoming Nothing Phone 2 is believed to be a premium offering compared to the Nothing Phone 1 and software will be a big focus area for the company.
in one interview with inverse, carl pei reportedly confirmed Nothing The next smartphone, the Phone 2, will be officially released in the US sometime this year. Pei reportedly said, “We have decided to make the US our No. 1 priority in terms of markets.” “When you make a smartphone for the US you need to work with the carriers on certification and adopt some of their features into your OS,” he explained, adding that “we didn’t have the resources for that before and now We have.”
“We could not do it earlier as we were only in our second year and our hands were tied to build the team as we were building the products. Now that we’re on more solid ground, we can take a step forward.”
Pei reportedly said the company will grow from 200 people in 2021 to 400 today and has more resources to work on carrier certification, quality assurance, marketing, retail logistics, and more. They claim revenue of $24 million (roughly Rs. 196 crores) in its first year to $200 million (roughly Rs. 1,633 crores) in 2022.
nothing phone 1 US release not found, but company announces beta program recently For US buyers that allows them to test the handset in the country. The cost of participating in the program is $299 (roughly Rs. 24,400) and includes a black variant of the Nothing Phone 1 with 8GB of RAM and 128GB of onboard storage. T-Mobile is the only carrier that supports 5G on the handset, while AT&T and Verizon users will have limited 4G connectivity.
Nothing currently offers its TWS earbuds in the US and accounts for a third of the country’s sales. Pei said that by not launching our phone in the US, the company is potentially leaving a third of the volume on the table.
The Nothing Phone 2 has been touted as a more premium offering than the Phone 1. Pei said the company is investing heavily in software for the Phone 2. The work had to be done by other companies,” he said. “We now have about 100 people on the software team, and I brought on a lot of people I used to work with in my past lives.” The upcoming model could feature a more premium build and a newer SoC than the Snapdragon 778G+ SoC on the Phone 1.
In addition to expanding into the US, the company is also reportedly looking to open more retail stores in other regions. It is said that they are also considering opening a store in the US.
the nothing phone was 1 Unveiled In July last year with a starting price tag of Rs. 32,999 for the base 8GB RAM + 128GB storage variant. Nothing later increased the price of Rs. 1,000 in August.
Specifications of the Nothing Phone 1 include 120Hz refresh rate display, 50-megapixel dual-camera setup along with a 16-megapixel selfie sensor, and up to 256GB of inbuilt storage. It is powered by the Snapdragon 778G+ SoC paired with up to 12GB of LPDDR5 RAM. It is backed by a 4,500mAh battery with support for 33W wired charging, 15W Qi wireless charging, and 5W reverse charging.