He quickly said that the success of pan-India films does not diminish the success of Hindi films. He explained, “The success of these films does not mean that Hindi films have not been successful. Gangubai Kathiawadi, The Kashmir Files and Bhool Bhulaiyaa 2 All have worked at the box office. It’s not even that these films were small hits, they were all big hits.”
He realized that the pandemic has changed the way people consume movies. He said, “You can say that the habits of the audience have changed after COVID. The script of a film has to be COVID proof. I think after the pandemic, people’s patience has gone down. The pace needs to be accelerated.” Perhaps the Hindi films that didn’t succeed didn’t have luscious scripts that would make the audience believe that the story and the drama were progressing at a good pace.”
Another observation that Madhavan shared was that the audience was probably impressed by the efforts of the lead actors. He explained, “All the movies that have been successful, their actors put in a lot of hard work. In RRR the efforts of NTR Jr and Ram Charan impressed, in Pushpa, Allu Arjun balances his dance with his character in a phenomenal fashion. Work done. Look and quirkiness. I think audiences have been able to appreciate the efforts of these actors while putting their films together, not months but years.”
After sharing his opinion, Madhavan immediately pointed out that any and all arguments were irrelevant to the trends in the film industry. He suggested, “To be honest it is useless to analyze these things. The only rule in the film industry is that the day you think there are rules in the film industry, you have lost it. The landscape of showbiz is always changing. I would expect other films to do well in the coming days and set a new pattern to follow. I don’t think we can really predict anything when it comes to our film industry.”