Reliance Brands forays into food and beverage space, signs franchise agreement with Pret A Manger – Times of India

New Delhi: Reliance Brands on Thursday announced its entry into the food and beverage space through a long-term master franchise partnership with the UK-based fresh food and organic coffee chain. a manger pret,
It has forged a strategic partnership with Pret A Manger to launch and build the brand in India and plans to open food chain outlets starting from major cities and travel hubs across the country, a joint statement said.
Started in London in 1986, Pret A Manger now operates around 550 stores in countries including the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.
Darshan Mehta, MD, RBL (Reliance Brands Ltd) said: “Our partnership with Preet lies in the strong growth potential of both Preet as a brand and the food and beverage industry in India. RBL is closely following the pulse of the Indian consumer. and there is a heightened consciousness about what we eat – fast making food the new fashion. Indians, like their global counterparts, are looking for a dining experience led by fresh and organic ingredients Which has been synonymous with Pratt’s core offering.”
Pano Cristo, CEO of Pret a Manger, said: “Two decades ago, we opened Pret’s first store in Asia and it has been an inspiration to all of us to move our fresh food and 100 percent organic coffee to new cities across the continent. Bring in. RBL are a great partner to help us do this, bringing their years of expertise to market to help our brands succeed in India.”
RBL, the country’s largest luxury to premium retailer, is a subsidiary of Reliance Retail Ventures Ltd – the retail arm of billionaire Mukesh Ambani’s Reliance Group.
It added, “With its rich cache of customers’ growing spending habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved Pret Dining experience to one of the largest retail markets.”
RBL started working in 2007 to launch and build global brands in the luxury to premium segment in fashion and lifestyle. It has a portfolio of brand partnerships from leading global brands including Armani Exchange, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Versace, Villeroy and Boch. , and West Elm.