Samsung is not changing its default search engine. (Reuters)
Samsung has decided to drop Google as the default search engine and choose Microsoft’s Bing – The Wall Street Journal has reported.
Samsung has decided to drop Google as the default search engine and choose Microsoft’s Bing – The Wall Street Journal has reported.
The development comes after it was reported that Samsung was internally reviewing a change that would see Microsoft’s Bing replace Google Search as the default search engine for its lineup of devices.
As a result, Google-parent Alphabet’s shares rose more than 1 percent in premarket trading, while Microsoft shares fell nearly 1 percent, Reuters reported.
According to an April 16 report in The New York Times, the Samsung contract brings Google an estimated $3 billion (roughly Rs. 24,625 crores) in annual revenue.
Microsoft Bing—now that it’s powered by OpenAI’s GPT-4—is grabbing a lot of eyeballs and has rejoined the search engine competition—previously dominated by Google.
Not only was Microsoft the first to integrate generative AI, losing first-mover advantage to Google, but the company was forced to double down on its commitment to AI — as was evident during Google I/O 2023.
Google’s own chatbot, Bard, and many other services, now run on PaLM 2—the LLM equivalent of GPT 4 from Google. The search giant is also planning to integrate PaLM 2 LLM into its search engine soon.
Similar to Samsung, Apple also uses Google Search as the default search engine across its range of devices.
