New Delhi: smart fone Market research firm IDC on Friday said shipments declined by over 27% in the October-December quarter, mainly weighed down by inflationary pressures.
Shipments in the final quarter of 2022 stood at 29.6 million units, up from 40.6 million units in the year-ago period.
IDC said inflation Despite the improvement in supply position, remained a challenge throughout the year.
smart fone shipment The sub-$300 (around Rs 25,000) price segment is set to decline by 15%, while the mid-premium and premium price segments of $300-500 and over $500 (around Rs 41,000) are expected to grow by 20% and 55%, respectively, during 2022 Is.
market share of entry level smartphone12,500, declined to 46% from 54% a year ago.
Upasana Joshi, Research Manager, Client Devices, IDC India, said the lack of new launches in the sub-$150 (around Rs 12,000) smartphone segment limited its growth.
According to Navkendar Singh, Associate Vice President, Devices Research, IDC, rising prices and excess inventory are expected to be a matter of concern during the first half of the current year.
“We should expect a difficult and prolonged recovery for the smartphone market, as concerns about rising prices and excess inventory will continue to be a concern at least through the first half of 2023. vendors And channel partners need to re-think their plans for their entry-level portfolio, drive 5G device affordability with attractive trade-in programs and financing schemes,” Singh said.
Shipments in the final quarter of 2022 stood at 29.6 million units, up from 40.6 million units in the year-ago period.
IDC said inflation Despite the improvement in supply position, remained a challenge throughout the year.
smart fone shipment The sub-$300 (around Rs 25,000) price segment is set to decline by 15%, while the mid-premium and premium price segments of $300-500 and over $500 (around Rs 41,000) are expected to grow by 20% and 55%, respectively, during 2022 Is.
market share of entry level smartphone12,500, declined to 46% from 54% a year ago.
Upasana Joshi, Research Manager, Client Devices, IDC India, said the lack of new launches in the sub-$150 (around Rs 12,000) smartphone segment limited its growth.
According to Navkendar Singh, Associate Vice President, Devices Research, IDC, rising prices and excess inventory are expected to be a matter of concern during the first half of the current year.
“We should expect a difficult and prolonged recovery for the smartphone market, as concerns about rising prices and excess inventory will continue to be a concern at least through the first half of 2023. vendors And channel partners need to re-think their plans for their entry-level portfolio, drive 5G device affordability with attractive trade-in programs and financing schemes,” Singh said.