Market research firm IDC on Thursday said smartphone shipments in India declined 16 per cent year-on-year to 31 million units in the January-March quarter. Area And Xiaomi Shipments registered the biggest decline during the quarter.
“31 million smartphones were shipped in India during the first quarter of 2023, a decline of 16 per cent and the lowest in the first quarter in four years,” said International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker report.
Opposition was the only brand to register an increase in shipments during the quarter. It registered a market share of 17.6 percent.
Xiaomi’s shipments fell 41.1 percent to 5 million units and its market share dropped to 16.4 percent during the quarter from 23.4 percent a year ago.
Realme shipments fell by more than half to 2.9 million units during the March 2023 quarter, and its market share declined to 9.4 percent, from 16.4 percent in the same quarter of 2022.
“Consumer demand remained sluggish amid uncertain macroeconomic conditions and elevated inventory levels leading to higher stocking in the second half of 2022,” IDC said.
5G The share of smartphones increased to 45 percent from 31 percent a year ago. The growth in 5G smartphones was led by Samsung, which accounted for more than a quarter of shipments in the segment.
“5G smartphones continue to drive penetration in the low-end price segment, and we should expect strong 5G play in the $150 (roughly Rs. 12,250) to $300 (roughly Rs. 24,500) segment in the second half of 2023 – IDC India Research Manager Client devices, Upasana Joshi said, leaving space free at the end of the 4G model.