How Indian parents are offering teens a safer online experience
As per the report, a distinctive culture of parental support has emerged as a critical contributor in fostering a safer online environment in India.The research noted that more than 60% of Indian teens actively sought help from their parents upon encountering online risks.
Meanwhile, an equivalent percentage of parents (more than 60%) consistently checked in with their teens on online safety matters, demonstrating commendable parent-child engagement in the country. Notably, India has emerged as the leading country in showcasing a robust culture of trust between teenagers and their parents. The country also recorded the highest percentage in this regard as compared to the five other markets surveyed (USA, UK, France, Germany and Australia).
What is DWBI and how India scored
The Digital Well-Being (DWB) Index is an online survey conducted with 9,010 respondents from six countries: Australia, France, Germany, India, the UK, and the US.
The respondents include teens (aged 13-17), young adults (aged 18-24), and parents of 13-19 year-olds.
For the DWBI, each respondent’s score is calculated based on their level of agreement with 20 sentiment statements using the PERNA model: Positive Emotion, Engagement, Relationships, Negative Emotion, and Achievement. These scores are then aggregated into four DWBI groups—Flourishing, Thriving, Middling, and Struggling.
For the second consecutive year, India has emerged as the leader on the DWBI chart, achieving an overall score of 67 in the second year.
India also stands out with the highest percentage of respondents who are flourishing and thriving, at 16% and 52%, respectively.
This indicates that a significant portion of the Indian Gen Z population is thriving in the online space. Furthermore, 52% of Indians indicated that they were satisfied with their online lives, marking the highest level of satisfaction among the six countries studied.