Sony Electronics has announced the completion of a second round of testing for its in-camera authenticitytechnology. This in-camera digital signature will help in the creation of a birth certificate for images which will validate the origin of the content. The month-long test that started in October evaluated both capture authentication and workflow processes. To accomplish this, Sony partnered with Camera Bits, the company behind the industry standard workflow tool, Photo Mechanic.Alongside Sony,Camera Bits also created technology in Photo Mechanic that preserves the camera’s digital signature through the metadata editing process.
Sony in-camera authentication tech: Availability
Sony’s new in-camera signature and C2PA authentication features are set to be released with a firmware update. These authentication features will be available in the newly announced Alpha 9 III, Alpha 1, and Alpha 7S III in the Spring of 2024.
Sony in-camera authentication tech: How will it work
Sony’s authenticity technology will offer a machine-based digital signature. This will remove the opportunity for undetected manipulation at the beginning. The digital signature is made inside the camera at the moment of capture in the hardware chipset. This security feature is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against fake imagery.
Neal Manowitz, President and COO of Sony Electronics said: “While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism. The dissemination of false information and images has real-world social impact that brings harm not only to photojournalists and news agency partners but to society as a whole. We care deeply about this challenge and are committed to using our resources to help solve it. Through Sony’s work on the steering committee for C2PA (Coalition for Content Provenance and Authenticity), we have helped set the current industry standard for the tracking of editing and manipulation of imagery. Additionally, our in-camera authenticity technology has shown valuable results, and we will continue to push its development towards a wider release.”
Sony in-camera authentication tech: Availability
Sony’s new in-camera signature and C2PA authentication features are set to be released with a firmware update. These authentication features will be available in the newly announced Alpha 9 III, Alpha 1, and Alpha 7S III in the Spring of 2024.
Sony in-camera authentication tech: How will it work
Sony’s authenticity technology will offer a machine-based digital signature. This will remove the opportunity for undetected manipulation at the beginning. The digital signature is made inside the camera at the moment of capture in the hardware chipset. This security feature is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against fake imagery.
Neal Manowitz, President and COO of Sony Electronics said: “While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism. The dissemination of false information and images has real-world social impact that brings harm not only to photojournalists and news agency partners but to society as a whole. We care deeply about this challenge and are committed to using our resources to help solve it. Through Sony’s work on the steering committee for C2PA (Coalition for Content Provenance and Authenticity), we have helped set the current industry standard for the tracking of editing and manipulation of imagery. Additionally, our in-camera authenticity technology has shown valuable results, and we will continue to push its development towards a wider release.”