Tata Sons has invested over $2 billion in its super app father new, The app claims to have seen a boom in business after it was reworked ahead of the recently concluded Indian Premier League (IPL). In an interview with The Economic Times (ET), Tata Digital CEO Pratik Pal The company is looking at turning profitable in a time frame of three to five years, said the company.
Changes made to the updated app
The app which was launched in April 2022 was revamped by Tata Group Before IPL 2023. The revamp saw refreshing of some of the key features of the app such as the navigation interface and payment system. Pal said this has resulted in the “best ever growth phase in all respects including revenue”. was appointed as Tata Digital CEO in 2019. before they were together Tata Consultancy Services ,TCS) for over 27 years and held several key leadership positions.
“End-to-end consumer experience matters and this is a big roadmap for us. Our omnichannel experience has to be best-in-class because of our asset and consumer touchpoints. We are now working on a road map to widen our omnichannel platform and offer more consumer choice by adding new products and categories that the Tata universe may not have,” said Pal.
smoothing out rough patches
The company also had to address complaints about glitches, poor user experience and payment issues in the app soon after its official launch in 2022.
“We worked over the last eight months to make the app experience best-in-class…and we expanded consumer offerings and introduced a range of financial services. Users have responded positively to the new version with a rating of 4.2 and all app parameters are currently at par with the industry benchmark. We have … laid out a strong roadmap towards innovating on customer experience,” Pal said.
Initially, the app was launched with three broad categories. This includes electronics, grocery and e-pharmacy. Later, Air Asia, Indian Hotels and other companies like Titan, Tanishq Also Westside came on board. For financial services, the company launched the Tata Neu HDFC card in November. The app also bundles loyalty programs of Titan, Tanishq and Westside with NewPass. Apart from loans and insurance, the app also allows users to create United Payments Interface (UPI).is itransactions and bill payments.
Changes made to the updated app
The app which was launched in April 2022 was revamped by Tata Group Before IPL 2023. The revamp saw refreshing of some of the key features of the app such as the navigation interface and payment system. Pal said this has resulted in the “best ever growth phase in all respects including revenue”. was appointed as Tata Digital CEO in 2019. before they were together Tata Consultancy Services ,TCS) for over 27 years and held several key leadership positions.
“End-to-end consumer experience matters and this is a big roadmap for us. Our omnichannel experience has to be best-in-class because of our asset and consumer touchpoints. We are now working on a road map to widen our omnichannel platform and offer more consumer choice by adding new products and categories that the Tata universe may not have,” said Pal.
smoothing out rough patches
The company also had to address complaints about glitches, poor user experience and payment issues in the app soon after its official launch in 2022.
“We worked over the last eight months to make the app experience best-in-class…and we expanded consumer offerings and introduced a range of financial services. Users have responded positively to the new version with a rating of 4.2 and all app parameters are currently at par with the industry benchmark. We have … laid out a strong roadmap towards innovating on customer experience,” Pal said.
Initially, the app was launched with three broad categories. This includes electronics, grocery and e-pharmacy. Later, Air Asia, Indian Hotels and other companies like Titan, Tanishq Also Westside came on board. For financial services, the company launched the Tata Neu HDFC card in November. The app also bundles loyalty programs of Titan, Tanishq and Westside with NewPass. Apart from loans and insurance, the app also allows users to create United Payments Interface (UPI).is itransactions and bill payments.
“We are expanding our offerings and horizons to weave together similar products,” Pal said. New products may include niche categories such as adventure travel. The company is also planning to add 1mg medicine delivery platform along with fitness and insurance in a subscription model to the app. It will provide users with consumer health, insurance, fitness and medicines in one app.
“We have these assets that we tie together for the consumer. Take weddings for example—70-80% of wedding needs are taken care of by Tata brand Tanishq, Indian Hotels, flights (Air India, Vistara), apparel (Westside ) which Super App bundles together as a one-stop solution,” added Pal.