Threads vs Twitter: CEO Linda Yacarino Sees Biggest Use Day; Elon Musk’s reaction

Twitter CEO Linda Yacarino said Monday that Twitter had its “biggest usage day” since February last week, without giving details.

“There’s only one Twitter,” she said.

“I don’t want to leave you hanging by a thread… but Twitter, you really outdone yourself! Last week we had our biggest usage day since February. There is only one Twitter. You know it. I know it, Yacarino wrote in a tweet. Commenting on his tweet, Elon Musk predicted that the social media platform could set an all-time record this week.

He wrote, “Cumulative user-seconds of phone screentime per day, as reported by iOS and Android, is the hardest hit for games. I think we may achieve an all-time record this week.”

The tweet came after Meta Platforms’ Twitter rival Threads surpassed 100 million sign-ups within five days of its launch, CEO Mark Zuckerberg said on Monday, stepping down from the post. chatgpt It is the fastest growing online platform to achieve this milestone.

Threads has been setting records for user growth since its launch on Wednesday, with celebrities, politicians and other newsmakers joining the platform, which is seen by analysts as the first serious threat to the Elon Musk-owned microblogging app. Is. According to a UBS study, the app’s reach of 100 million users was much faster than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January, nearly two months after its launch.

Twitter had about 240 million monetizable daily active users as of July last year, according to the company’s last public disclosure before Musk’s acquisition, although data from web analytics companies indicate that usage has declined since then.

According to SimilarWeb, Twitter’s web traffic was down 11 percent from a year earlier in the days following the Threads launch, while it was down 4 percent year-over-year through June.

Matthew Prince, CEO of Internet infrastructure firm Cloudflare, shared a graph showing a similar trajectory in a tweet on Sunday and said Twitter’s traffic was “tanking.”

Meanwhile, Musk has been going after Threads and Meta owner Mark Zuckerberg all week since Threads’ launch.

Responding to a screengrab of the Threads post from fast-food chain Wendy’s, Musk said “Zak is a scumbag”. The burger joint was seen saying in its post that Zuckerberg “should really go to space to make him mad.” This apparently refers to Elon Musk’s SpaceX. The Meta CEO replied to Wendy’s post with a laughing emoji.

Musk has filed a lawsuit against Meta Platforms following the launch of Threads. He even wrote a letter to Zuckerberg through his Twitter lawyer, Alex Spiro, accusing Zuckerberg’s company of engaging in “the systematic, deliberate and illegal misappropriation of Twitter’s trade secrets and other intellectual property”.

Earlier in June, Musk also challenged Zuckerberg to a “cage match”, to which Zuckerberg replied, “Send me the location.”

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Updated: July 11, 2023, 07:05 AM IST