Twitter CEO backs widely criticized tweet-reading rate limit

Twitter CEO backs widely criticized tweet-reading rate limit

Twitter said only a small percentage of people using the platform were affected by the limits.

San Francisco:

Twitter CEO Linda Yacarino tweeted on Tuesday to defend the temporary limit announced on July 1 on the number of tweets users read in a day, and the company said advertising has remained stable since the move, which is being used by users and marketing. There has been heavy criticism since. professional.

In his tweet, Yacarino wrote: “When you have a mission like Twitter’s – you need to take big steps to strengthen the platform.” It was his first public comment on the limits announced Saturday by owner Elon Musk, who said the move was meant to discourage “excessive levels” of data scraping and system manipulation.

In the days following Musk’s announcement, Twitter users posted screenshots showing that they were unable to view any tweets, including those from corporate advertisers’ pages, after passing the limit. And marketing professionals said it could undermine Yacarino’s efforts to attract advertisers.

Twitter said only a small percentage of people using the platform were affected by the limits.

“To ensure the authenticity of our user base, we have to take extreme measures to remove spam and bots from our platform,” the company said in a blog post on Tuesday.

The limit went into effect shortly after Twitter began requiring users to log into an account on the social media platform in order to view tweets.

Facebook parent Meta Platforms said it plans to launch a microblogging app called Threads, a rollout that represents a direct challenge to Twitter, which has come under heavy criticism since Musk promised the company $44 billion in 2022. I bought

Asked in an email why the CEO had not commented on the move three days after the announcement, Twitter did not comment but sent a poop emoji to Reuters, which is the company’s standard response to media inquiries.

(Except for the headline, this story has not been edited by NDTV Staff and is published from a syndicated feed.)