Yacarino was previously the advertising head for Comcast Corp’s NBCUniversal
Twitter’s newly appointed CEO Linda Yacarino said in a tweet on Saturday that she is inspired by CEO Elon Musk’s vision to create a brighter future and is excited to help change the social media platform.
It was the first time Yacarino has spoken publicly since news broke Thursday that she was in talks to become Twitter’s next CEO. Musk, who has served as CEO since Twitter’s $44 billion acquisition last October, announced his appointment on Friday.
“I’ve long been inspired [Musk’s] Vision to create a bright future. I’m excited to bring this vision to Twitter and help transform this business together!” Yacarino tweeted.
Thank you @Elon Musk,
I have long been inspired by your vision of creating a brighter future. I’m excited to bring this vision to Twitter and help transform this business together! https://t.co/BcvySu7K76
— Linda Yacarino (@lindayacc) May 13, 2023
Yacarino, who spent several years as advertising chief for Comcast Corp’s NBCUniversal modernizing its advertising business, said he remains committed to Twitter’s future, and added that user feedback is crucial to building Twitter 2.0.
Yacarino will acquire a social media platform that is trying to reverse declining advertising revenue and has been beset by challenges, including a heavy debt load.
Ever since Musk acquired Twitter, advertisers have abandoned the platform, concerned that their ads may appear next to inappropriate content after the company lost about 80% of its employees. Musk acknowledged earlier this year that Twitter had suffered a sharp decline in advertising revenue.
While Musk said Yacarino would help build an “everything app” that he previously said could offer a variety of services such as peer-to-peer payments, his selection of an advertising veteran indicated That digital advertising will continue to be a main focus. Of business.
Musk has long said he wants to find a new leader for Twitter.
Musk, who is also the CEO of electric-vehicle maker Tesla Inc., said on Friday that bringing Yacarino on board as Twitter’s new head would help him devote more time to Tesla.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)