Twitter’s new chief executive Linda YacarinoThe platform under Elon Musk’s ownership is working on a series of measures to bring back advertisers who have quit, including launching a video advertising service, bringing in more celebrities and hiring staff, the Financial Times (FT) reported on Wednesday. involves increasing the number of
Citing three people familiar with the situation, the newspaper reported that Yacarino, who begins as CEO on June 5, plans to launch full-screen, sound-on video ads that will appear in Twitter’s new short-video feed. will be shown to users scrolling through.
It is in talks with the Alphabet-owned company for a comprehensive partnership Google This will include advertising and access to some of Twitter’s data, the report said, citing a person familiar with the matter.
Twitter is also expected to renegotiate several contracts with tech companies Amazon.Com, sales force And IBM According to the newspaper, in a single comprehensive partnership.
Twitter did not immediately respond to a Reuters request for comment on the report.
Reuters reported earlier this month that Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
After Musk acquired Twitter in October, the social media firm faced months of chaos, including the layoff of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who didn’t want their ads to appear on the platform. Display next to inappropriate content.
© Thomson Reuters 2023