“There has always been a disparity in the box office openings of female-led films compared to male-led ones.Our male-to-women ratio is not the best in general,” she acknowledged. “However, the excitement and anticipation surrounding Crew are unprecedented,” she added.
Further speaking about challenging age-old norms and stereotypes with Crew, Ghavri quipped with a smile, “First of all, to break the age-old norm that women can’t work together. Whoever said this was a man.”
“I think women have really interesting stories to tell, and through a different lens. Rhea [Kapoor] herself is always looking for scripts that have a strong female voice in them. I think in India, we’re still a long way to go, but we’re getting there for sure,” she added.
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As audience preferences evolved, Ghavri noted a growing demand for narratives that resonate with women’s experiences. “The audience is changing their preferences when it comes to female-led films. I’m a woman, and I love strong narratives of women. At the end of the day, women are able to hustle at work, handle kids, run a home, manage family expectations—all of it simultaneously,” she observed.
With The Crew, Ghavri aims to not only entertain but also inspire and empower. “Our voices are becoming stronger, and the industry is taking notice,” she affirmed, adding that things are changing for sure.
In the film, Tabu, Kareena, and Kriti are essaying the roles of badass air hostesses. From stealing peanut boxes meant for flights to planning to earn a lot of money and raising the glam quotient, the trio has sought to grab eyeballs. The film, made under Balaji Telefilms and Anil Kapoor Film & Communications Network banners, is slated for a theatrical release on March 29.