Yes Bank: Yes Bank rebranding 3 years after rescue – Times of India

MUMBAI: Three years after its revival through a rescue plan notified by the government, yes bank Has decided to reposition the brand and project itself as a bank that is not ‘aggressive’ and seeks to break away from its previous image of an aggressive risk taker under its ousted CEO. is trying Rana Kapoor
Yes Bank MD & CEO Prashant Kumar Said that the last three years have been transformative for the organization and it was focused on rejuvenating the brand. “YES BANK strives to be responsive, agile, transparent, innovative and maintain high integrity in all aspects, in its Corporate Social Responsibility (CSR)csr) ethos,” Kumar said.
Kumar said the bank had received the highest Environmental, Social and Governance (ESG) score among Indian banks in the S&P Global Corporate Sustainability Assessment 2022. The private lender which has the largest number of shareholders (50 lakh) is adding to its retail. Aadhaar after selling off its stressed corporate loan book. Kumar said Yes Bank returned to profitability within two years of entering into the reconstruction plan.