This update is currently applicable only for YouTube Select users.
YouTube, during its Brandcast 2023 event, announced the introduction of 30-second non-skippable commercials on YouTube Select for CTV.
YouTube, during its Brandcast 2023 event, announced the introduction of 30-second non-skippable commercials on YouTube Select for CTV. Earlier, two 15-second non-skippable ads were shown on the big screen, but now a single 30-second ad will be displayed.
YouTube selection is now receiving over 70% of impressions on TV screens, so we’re making it easier for you to put existing properties in front of our most streamed content,” YouTube said in a blog post.
It added, “This format also fits into what viewers already expect and experience on the big screen.”
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It should be noted that the newly announced update only applies to US-based subscribers with access to YouTube selection, and it is currently not known whether this change will make its way to India and other regions.
In related news, YouTube aims to ban ad-blockers, which limit the company’s advertising revenue and reduce creators’ earnings. A Reddit user was faced with a popup urging him to disable ad-blockers on YouTube, stressing that ads enable billions of users to enjoy free content. The popup offered an alternative: signing up for YouTube Premium, a paid ad-free experience.
YouTube has confirmed that it is conducting a limited test regarding ad-blockers. Although there has only been one report of testing so far, it appears that YouTube is actively looking for a solution to the ad-blocking issue.
