Last Update: July 01, 2023, 02:35 AM IST
United States of America, USA)
Small statues are seen in front of the Spotify logo displayed in this illustration taken on February 11, 2022. (Reuters/File photo)
Spotify is looking to add full-length music videos to its app, aiming to compete with TikTok and YouTube.
Spotify Technology is considering adding full-length music videos to its app, Bloomberg News reported on Friday, citing people familiar with the matter, which could help the music streaming platform compete with TikTok and Alphabet Inc’s YouTube. Could
Spotify, which did not immediately respond to a Reuters request for comment, already allows artists to upload looping GIFs, which play when a music track is playing.
The report states that Spotify, which already has over 100,000 podcasts with videos, has started talks with partners about the product.
It also wants to attract more Gen Z audience away from the short-form video platforms of YouTube and TikTok.
YouTube already has a music streaming service called YouTube Music with music videos.
Earlier this month, Spotify said it would cut 200 jobs from its podcast unit in a second round of layoffs, as it seeks to restructure after years of heavy investment.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – reuters,
