The YouTube team has confirmed that this is a limited test.
To combat the use of ad-blockers and increase revenue for both the company and creators, YouTube is testing a feature where a popup appears to select users, prompting them to use the ad-blocker instead of YouTube. You are prompted to subscribe to Premium.
YouTube is undoubtedly one of the places people consume content, and most creators who make a living on the platform do so for the presence of ads. Now, for the first time, YouTube is looking to ban the use of ad-blockers – which restrict advertising revenue for the company – and reduce the amount that creators take home.
according to a report by android policeYouTube is testing an ad-blocker blocking feature. While browsing YouTube, user on reddit Saw a popup that said, “Ad blockers are not allowed on YouTube.” The popup also offered an easy way to sign up for YouTube Premium, a paid ad-free experience. It highlights that ads allow billions of users to enjoy YouTube. for free and asked a Reddit user to “allow YouTube ads” in their ad-blocking software.
Later, the YouTube team confirmed that it is a limited test. So far, only one report of testing has emerged, but it’s more than likely that YouTube is looking to solve the ad-blocking menace once and for all, as it affects both the company and creators’ revenue. .
Last year, the San Bruno-based organization also terminated YouTube Vanced, a third-party YouTube client that allowed users to access premium YouTube features, including an ad-free experience, for free on Android devices. Was.
Going forward, YouTube is looking to expand YouTube Premium to more users and promote an ad-free experience. It’s also testing a feature that restricts high-quality 1080p video to paying customers only.
