Last Update: May 12, 2023, 01:13 AM IST
Adidas halted its alliance with the West – now formally known as Ye – in October when it made a series of anti-Semitic blasts. (Photo for representation/AFP)
This merchandise is in limbo since adidas ended its partnership with the controversial rapper
Adidas will sell at least part of its vast catalog of Kanye West’s Yeezy products and donate the proceeds, the boss of the German sportswear group said Thursday.
The merchandise has been in limbo since adidas ended its partnership with the controversial rapper.
The company’s CEO Bjorn Guden told shareholders at an annual general meeting that “burning stuff is not the solution”.
“What we will try to do over time is sell some of this stuff and donate the money to organizations that help us and that have also been hurt by Kanye’s statements,” he said.
“When and how we will do that is not clear but we are working on it,” he said.
Adidas halted its tie-up with West – now formally known as Ye – in October after he made a series of anti-Semitic blasts.
As a result, the group ended production of the highly successful Yeezy line designed in collaboration with West.
Not selling potentially West-bound apparel and footwear would result in a revenue loss of 1.2 billion euros ($1.3 billion), the group said when it announced its 2022 full-year results earlier this week.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
