Adidas has faced criticism over its partnership with Kanye West, following allegations of problematic behavior by the rapper and designer. (file photo)
The charges referred to behavior that included anti-social and racist comments. adidas ended its collaboration with West last year
Investors have filed a lawsuit against sportswear giant Adidas, claiming the firm failed to take precautionary measures to limit financial losses and reduce its exposure to the controversial behavior of rapper and designer Kanye West .
The BBC reported that the allegations referred to behavior that included antisemitic and racist comments.
“We categorically reject these baseless claims,” Adidas said.
Adidas ended its association with West last year. The rapper, better known as Ye, designed the successful Yeezy trainers for the brand.
The BBC reports that the investors claim Adidas knew about West’s other problematic behavior before the end of the partnership.
Adidas has rejected claims made by investors that it failed to take appropriate steps to limit financial losses and manage risk related to the rapper.
The sports giant said it would “vigorously defend” itself against the allegations.
Notably, Rolling Stone published a report citing a letter that revealed that Adidas bosses were aware of West’s “problematic behavior”, but had “turned the moral direction off”.
However, adidas has said it is unclear whether the allegations made in the anonymous letter were true.
Adidas comes under fire for allegedly failing to limit financial losses in Kanye West ties
Last Update: May 01, 2023, 01:45 AM IST
Adidas has faced criticism over its partnership with Kanye West, following allegations of problematic behavior by the rapper and designer. (file photo)
The charges referred to behavior that included anti-social and racist comments. adidas ended its collaboration with West last year
Investors have filed a lawsuit against sportswear giant Adidas, claiming the firm failed to take precautionary measures to limit financial losses and reduce its exposure to the controversial behavior of rapper and designer Kanye West .
The BBC reported that the allegations referred to behavior that included antisemitic and racist comments.
“We categorically reject these baseless claims,” Adidas said.
Adidas ended its association with West last year. The rapper, better known as Ye, designed the successful Yeezy trainers for the brand.
The BBC reports that the investors claim Adidas knew about West’s other problematic behavior before the end of the partnership.
Adidas has rejected claims made by investors that it failed to take appropriate steps to limit financial losses and manage risk related to the rapper.
The sports giant said it would “vigorously defend” itself against the allegations.
Notably, Rolling Stone published a report citing a letter that revealed that Adidas bosses were aware of West’s “problematic behavior”, but had “turned the moral direction off”.
However, adidas has said it is unclear whether the allegations made in the anonymous letter were true.
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