The e-commerce giant is looking for senior software development engineers, according to a job posting by Amazon spotted by Bloomberg. The ad said the company is “re-imagining Amazon search with an interactive conversational experience” designed to help users find answers to questions, compare products, and receive personalized recommendations.
“We are looking for the best and brightest across Amazon to help us realize and deliver on this vision for our customers. This will be a once in a generational change for search,” the company said in the listing, which was posted on its job board last month.
The report also cited another job posting that calls for “a new AI-first approach to reimagine and reproduce the way discovery is made through the use of next-generation deep learning techniques at an extremely large scale.” Will be part of the initiative.”
Amazon spokeswoman Kerry Bertolino, who did not confirm the development, said, “We are making significant investments in generative AI across all of our businesses.”
Amazon’s investment in AI
Last month during the Q1 2023 earnings call, Amazon CEO Andy Jesse Highlighted that the company will continue to invest in AI. He said that the company’s virtual assistant Alexa Investing in AI is the starting point.
Amazon’s search experience has been criticized because of the increased share of advertisements and other sponsored content on the platform. Conversational product search could be a hit for the company as early deployment of generative AI Microsoft And Alphabet’s Google has shown that the technology can prove more valuable in finding products.