Cricket has a distinct and massive fan following in India, unmatched by any other sport. Apart from the Indian team, the Indian Premier League (IPL), too, enjoys unmatched popularity in the country, regularly logging record streaming views. Royal Challengers Bangalore (RCB), the team featuring former India captain and cricket superstar Virat Kohli as well as several international players, is currently competing for a playoff spot in the ongoing edition of IPL. RCB have now hopped aboard the Web3 wagon, which could give the sector a notable push among cricket faithfuls in the world’s most populous country. The IPL team has partnered with Rerio, an India-based digital collectibles platform developed exclusively for cricket fans, to launch digital trading cards for its supporters.
The Web3 partnership was announced on Tuesday, May 16. In the coming days, RCB fans will be able to buy exclusive, blockchain-enabled Collectibles featuring popular team members including Glenn Maxwell, Kedar Jadhav, Shahbaz Ahmed, and Virat Kohli, the world’s most followed sportsperson Instagramamong other players.
RCB chief and vice-chairman Rajesh Menon believes that the move is expected to contribute to the growth of cricket fans and fan engagement in the times to come.
“Our partnership will give fans a sense of ownership and a deeper sense of engagement with their favorite team, RCB. This represents the next step in the landscape of sports engagement, and we are proud to have taken our step in the right direction as a progressive franchise,” Menon said in a prepared statement.
Earlier, rarely It had teamed up with other IPL teams including Punjab Kings, Gujarat Titans and Kolkata Knight Riders to offer similar digital trading cards to supporters of these teams.
Rerio lets fans collect and trade iconic moments from games and stores them in video formats and as player cards. These digital cards essentially fall under the category of non-fungible token (NFT),
Founded in 2021 by IIT alumni Ankit Wadhwa and Sunny Bhanot, Rerio lets users use these digital cards in fantasy competitions at D3 Club.
The company, which claims to be the first licensed cricket collectibles platform in the world, recently ran into trouble with the law enforcement authorities in India.
Earlier this month, the Delhi High Court struck down the rerio plea It questioned its rival marketplace Stryker’s practice of developing NFTs inspired by publicly available information on cricket players. Rerio, in his petition, had said that the striker was also creating digital artworks related to the signed cricketers. nft And related to web3 Partnership with Rerio.
Responding to Rerio’s plea, the court said that no company has any exclusive right over the identity of any public personality and the NFT industry is open to experimentation with payers.
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