Last Update: April 12, 2023, 07:02 AM IST
Elon Musk aims to mold the advertising-dependent platform he bought last year for $44 billion into a pay-to-play model. (file photo)
This comes nearly two weeks after the April 1 deadline to remove the blue check-mark badge
In the latest turn of events in the Twitter saga, CEO Elon Musk has announced that the company will be removing legacy blue checks from accounts on April 20.
It comes nearly two weeks after the April 1 deadline to remove the blue check-mark badge – to verify accounts of public figures, and other notable personalities – passed.
After acquiring the social media giant, Musk aimed to transform the advertising-dependent platform he bought last year for $44 billion into a pay-to-play model.
Deadline to remove legacy blue checks is 4/20 — Elon Musk (@elonmusk) April 11, 2023
In addition to monetization, Musk says the decision is a step towards promoting transparency and fairness in social media. It remains to be seen how this move will affect Twitter’s verification process, and whether other social media platforms will follow suit.
Last month, Musk defended his controversial pay model for Twitter, claiming that any social media platform that doesn’t follow suit will fail.
“The fundamental challenge here is that it is[easy]to literally create 10,000 or 100,000 fake Twitter accounts using just one computer at home and with modern AI (artificial intelligence),” Musk said in a Q&A session on Twitter. AFP,
“That’s the reason for the really strong emphasis on Verified, where Verified requires a number from a reputable phone carrier and a credit card,” Musk said.
“My prediction is that any so-called social media network that doesn’t do this will fail,” Musk said.
The system change puts pressure on companies, journalists and celebrities who used Twitter as their main channel of communication and relied on blue ticks for credibility.
(with agency inputs)
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