The experience of offline and online shopping is completely different. While shopping offline, we get a chance to try on the clothes we want to buy. We also ask the seller if other colors are available. Things are completely different while shopping online as things become virtual and move away from the so called realistic experiences. Google Something that can bring the offline shopping experience to online shopping generative ai,
To make online shopping experience better and real, Google has introduced two new shopping features. The features in question are virtual try-ons and new filters. Virtual Try-On is a generative AI-based feature that shows real models wearing clothes. On the other hand, the new filter lets users search for different types of clothes, colors, sizes, etc.
Preview clothes on different skin tones and body types
For users to make an informed decision about their favorite clothes, Google has added the option that previews clothes on different skin tones and body types. This makes it easy for users to get an idea of how the clothes they are viewing will look on them.
The feature works on the company’s generative AI model that can take a cloth and show users how it will drape, fold, stick, stretch, and create wrinkles and shadows over a diverse set of real models in various poses. Currently the sizes available to the users are between XXS and 4XL. Along with this, different skin tones, body shapes, ethnic and hair types are also available for the users.
Refine product search using new filters
In addition to the new Virtual Try-On feature, google shopping is also getting some new filters that will allow users to find exactly what they want. Based on machine learning and new visual matching algorithms, the new filters will help users refine their search until they find what they want.
These new filters allow users to refine their search with inputs such as color, style, and pattern. Google Shopping will show clothes that match your search parameters from across the web.
limited rollout
Google is currently rolling out two new shopping features for US users and with select types of clothing and brands. Currently, shoppers can try on women’s tops from Google’s brands including Anthropologie, Everlane, H&M and LOFT. Tap the products with the “Try On” badge on Search and select the model that resonates with you the most.
To make online shopping experience better and real, Google has introduced two new shopping features. The features in question are virtual try-ons and new filters. Virtual Try-On is a generative AI-based feature that shows real models wearing clothes. On the other hand, the new filter lets users search for different types of clothes, colors, sizes, etc.
Preview clothes on different skin tones and body types
For users to make an informed decision about their favorite clothes, Google has added the option that previews clothes on different skin tones and body types. This makes it easy for users to get an idea of how the clothes they are viewing will look on them.
The feature works on the company’s generative AI model that can take a cloth and show users how it will drape, fold, stick, stretch, and create wrinkles and shadows over a diverse set of real models in various poses. Currently the sizes available to the users are between XXS and 4XL. Along with this, different skin tones, body shapes, ethnic and hair types are also available for the users.
Refine product search using new filters
In addition to the new Virtual Try-On feature, google shopping is also getting some new filters that will allow users to find exactly what they want. Based on machine learning and new visual matching algorithms, the new filters will help users refine their search until they find what they want.
These new filters allow users to refine their search with inputs such as color, style, and pattern. Google Shopping will show clothes that match your search parameters from across the web.
limited rollout
Google is currently rolling out two new shopping features for US users and with select types of clothing and brands. Currently, shoppers can try on women’s tops from Google’s brands including Anthropologie, Everlane, H&M and LOFT. Tap the products with the “Try On” badge on Search and select the model that resonates with you the most.