new Delhi: Micro-blogging platform Twitter announced on Wednesday that it plans to “expand” political advertising “in the coming weeks”. The platform made the announcement from its Twitter Safety account, saying: “Today, we’re relaxing our advertising policy for cause-based ads in the US. We also plan to expand to political advertising in the coming weeks “
“Going forward, we will align our advertising policy with those of TV and other media outlets. As with all policy changes, we will first ensure that our approach to content review and approval is protecting the safety of people on Twitter.” does.” Several users expressed their views on the announcement of the platform.
While one user said, “That’s actually a good call on Twitter. A bit shocking”, another commented, “Translation: advertisers don’t want to advertise here anymore, so we’re going to do whatever it takes to advertise safely.” have been”.
Meanwhile, in November 2019, Twitter officially banned all forms of political advertising from its platform, with former CEO Jack Dorsey announcing that the micro-blogging site would no longer allow those ads.