Some niche categories may continue to do well despite the overall weakness.
According to Counterpoint Research, the market saw a decline in shipments for all major OEMs after registering a strong first quarter last year.
Smartphone shipments in the US declined by 17 per cent (on-year) in the first quarter, but Apple is set to increase its market share from 48 per cent to 53 per cent in the first quarter of 2022, a report showed.
According to Counterpoint Research, the market saw a decline in shipments for all major OEMs after registering a strong first quarter last year.
“Persistent inflation and an uncertain economic outlook are holding back consumers from purchasing new devices, resulting in lower upgrade rates and fewer device sales,” said research analyst Matthew Orff.
While prepaid brands saw a significant drop in shipments, there were some silver linings as well.
“Samsung’s Galaxy S23 shipments grew double digits year-on-year, while the Galaxy A14 5G did exceptionally well in prepaid. The gap between low-end and premium devices appears to be widening, creating a vacuum in the mid-range device category,” said senior analyst Maurice Klehne.
Some niche categories may continue to do well despite the overall weakness.
“For example, there is a lot of excitement around foldables this year as more OEMs are jumping on the bandwagon, which could drive demand for premium devices,” said Hanish Bhatia, associate research director.
The uncertain economic outlook forced consumers to hold off on new device purchases in the first quarter.
“We expect existing postpaid players to increase promotional activity during the second half of the year to tackle cable MVNOs, which saw higher net growth than the Big 3 during the quarter,” said the director of North America Research. , Jeff Fieldhawk.
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(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
